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, Ph.D.


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Ph.D. in Marketing, University of Houston (2004)

KHALED ABOULNASR, Department Chair of Marketing and Associate Professor of Marketing, Ph.D. in Marketing, University of Houston (2004). Dr. Aboulnasr's research interests are in the area of product innovations, competitive response to new products and the effect of innovations on market structure. Dr. Aboulnasr is currently researching the role of emotions in how consumers respond to new products. He has published in several journals including the Journal of Marketing. He has also presented his research in several national and international conferences.

Dr. Aboulnasr's Vita