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, Ph.D.

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Ph.D. in Marketing, University of North Texas (2014)

Dr. Tran's primary research interests include social media marketing, e-commerce, and how technology impacts consumer behavior. To date, her research has been published in Business Horizons, Journal of Advertising Research, Management Research Review, and Psychology & Marketing. Dr. Tran's paper titled "The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM" was awarded Most Innovative Research Paper from Elsevier 19th European Institute of Retailing and Services Studies Conference in Vienna, Austria.

Prior to her career in academia, Dr. Tran worked as a buyer for Neiman Marcus Online and Michaels. Dr. Tran enjoys spending time with her family, reading, and working out.