Marketing & Branding

FGCU Effect BrochureUMC develops and implements integrated brand and marketing strategies designed to advance the university’s image and meet the promotional goals of our internal clients.

Recent Strategic Initiatives

  • The FGCU Effect brand campaign
  • Redesign and launch of new FGCU website
  • The Water School launch
  • FGCU Admissions rebranding
  • Marieb College rebranding
  • College of Education rebranding


Marketing & Branding Services

We are strategists, writers, designers, photographers, videographers, media and public relations experts and digital communications specialists. Applying our expertise to your insights and needs, we collaborate on successful solutions.



Innovation Spotlight

Image of Zappar iconAugmented reality (AR) was integrated with FGCU collateral to engage people at a deeper level. Using the Zapper app, our readers can scan an icon that's part of a graphic, and see that graphic come to life with video and custom messaging that tells the FGCU story.

  • AR is embedded in the admissions material to bring FGCU to life.
  • A life-sized promo for the AR experience is in the FGCU welcome center.

Hear Student Feedback See Zappar Showcase

Photo of AR spotlight
Augmented Reality brings FGCU to life.
(Try it: scan icon with Zappar, hold phone over brochures)

Our Work

The Water School

Water School - Diving Deep brochure

Branding on Campus

Campus Wide Branding


FGCU Water School Billboard

Marieb College Branding

Marieb College Viewbook

Advancement Initiatives

New classroom building rendering


Thumbnail of admissions brochure

View Brochures Library & Supporting Materials

Photo of three FGCU brochures